Yes, I am much more likely to purchase and use a product with clean ingredients because I value transparency and safety in the products I use daily. Clean ingredients help ensure that I am not exposing myself to harsh chemicals or toxins, especially for my skin and hair. Additionally, I believe in supporting brands that prioritize sustainability and wellness, aligning with my desire for a healthier lifestyle. This trust in clean ingredients also encourages me to recommend such products to others confidently.

One of my most successful content campaigns was for Dot & Key, a skincare brand. I created a series of authentic, relatable videos showcasing their products in use, highlighting benefits like hydration and glowing skin. By integrating trending challenges, aesthetic visuals, and engaging storytelling, the campaign reached a wide audience. It achieved a 20% increase in engagement rates, positive customer feedback, and boosted brand awareness, proving the power of user-centered, creative content.

My rad habits include staying consistent with fitness, maintaining a creative mindset, and always trying something new every week. I incorporate these into my daily routine by starting my mornings with a workout or run, dedicating time to brainstorming fresh ideas for content, and exploring trends or hobbies that push me out of my comfort zone. These habits keep me energized, inspired, and aligned with creating authentic and engaging content that resonates with the audience.