Pamela
Recently graduated with a BBA in Marketing Management. Currently a Campaign Casting Coordinator with 2 years of marketing experience looking for part time or freelance gigs!
Endorsements
Campus professional
About Me
University of Memphis
Marketing
Class of 2024
Memphis, Tennessee, USA
Skills
Interests
Interview Questions
Retro
Influencer Marketing Lead
Do you have any experience in negotiation? If not, how would you negotiate down a creator's fee?
Absolutely!
I have been in the industry for 3 years. I focus on many points when negotiating
# of followers - usually $1k per 50,000 followers
ER, conversion rates, if they link often to brands ( can show if they are a sales driver?)
When emailing them , being honest " our budget is low this time around, we can offer $x for 1 Tiktok + 10% commission on last click sales. We will keep your preferred rate in mind for future campaigns!"
Retro
Influencer Marketing Lead
What do you look for in a creator who has potential for viral content but isn't yet widely discovered?
I look for someone who is humble and interested in content creation. Someone who has great quality and is a warm hearted person.Are they consistently gaining followers at a rapid pace? Do their videos grab attention in the first 3 seconds?
Retro
Influencer Marketing Lead
If I gave you $2000 to create viral content, how would decide which creators to collab with? (the more detail the better)
I would first need to know alot more details
Would want any usage rights?
Niche?
Which platforms do we want to target?
Any KPIS to target , sales, demand, brand awareness?
Is there any budget towards product allocation?
Are we aiming for any reach or engagement goals? Both with content and creators?
Any affiliate linking to track? Any discounts?
Since its not a large budget, focusing on nano and micro creators is key. I would recommend looking for demand on short form content or sales on long form content. I would include 30 day organic usage to start.