I think H\FC’s B2B marketing strategy on X could benefit from balancing professionalism with personality. Incorporating light comedic elements or participating in relevant meme and social media trends could help break the seriousness of the content and make it feel more relatable. While I understand that many users visit X for advice and internship or gig opportunities, introducing a clearer content segmentation, similar to the “folders” or pinned categories on TikTok creator pages, could make navigation easier and keep the feed organized while still engaging the audience.

A strong X strategy for H/FC could focus on showcasing opportunities and building genuine connections with students and professionals. Posting spotlight features on partner companies, alumni, or success stories would make the content more inspiring and personal. Sharing direct links to internships, events, or workshops that students can actually attend would add tangible value and increase engagement. Mixing this with light, trend-aware content, like memes or conversational threads , could help the brand feel approachable while still maintaining its professional credibility.

I don’t have direct experience with marketing on X (formerly Twitter), but I’m highly motivated and eager to learn. I’m confident that my background in digital marketing research, brand partnerships, and social media strategy provides a strong foundation to quickly adapt and develop effective campaigns on the platform.

Yes, I do. I interned at The Sharpe Alliance in Beverly Hills, a sponsorship marketing consultancy focused on B2B partnerships. During my internship, I conducted market research and helped match brands with sponsorship opportunities for events and funding. I leveraged tools such as LinkedIn Sales Navigator, and Excel to identify potential partners, as well as industry news to manage outreach pipelines, and analyze engagement data. This experience gave me hands-on exposure to strategic partnership development, lead generation, and client relationship management within the B2B space.