COHART
Product Testing Specialist
How does art bring value into your life currently?
In my life right now, art brings me simple little joys. For example, two weeks ago, I went to Market for Makers where small business owners sell their products to people in Chicago. I bought stickers and a card that this one artist made, and it made me so happy thinking that someone took the time to create this for others to enjoy. Every little decision such as the colors, the shapes, and the words of the stickers and card were intentional so that others would enjoy it. I really enjoy buying jewelry, candles, and stationary from small businesses because it brings me joy that someone handmade something with small details and much care. I notice it also in video games. I really appreciate the work that goes into designing today's video game characters and the effort it takes to include small little details that some people may notice but others may not.
Peacock
Brand Partnerships Survey
What's one recent brand collaboration that really resonates with college students specifically?
GoPuff really resonates with college students specifically. As a college student, I did not have a lot of time to myself. I had school work, was in a sorority, and had a part time job. If I ever wanted a late night snack or drink while I was studying, GoPuff easily delivered. I know a lot of my other friends that have ordered from GoPuff too and used people's promo codes to join. People also used GoPuff to deliver to the library, dorms, and lecture buildings, especially during midterms and Finals week. It resonates with college students because it's so easily accessible from the phone and available at any time. There's also not a lot of fees for college students on a budget.