A beauty brand that has a great social media presence would be Rare Beauty by Selena Gomez. That account has sort of a personal touch to it. The fact that Selena Gomez herself shows/ tries on all products and reviews them really thickens people's interest and trust in the brand. They also keep carrying out multiple campaigns and keep posting the how-tos of their products. They also include everyone in their campaigns and are not restricted to one set of people. Also their posting schedule speaks to me, they are never off the timeline and deliver what the audience wants. The look of the page is also minimal, which goes well with the brand's identity. They have very smartly used the "Pin" feature and it gives an overall idea of what the brand is. I also like that they aren't afraid of following accounts they like. They freely support other brands. The page also has some content on mental health awareness which I think is so important today, especially when someone hears it from their favorite celebrity. They also take time out to engage with h audience on various platforms, which raises awareness about the brand. All in all, Rare Beauty has a great social Media strategy that is working in their favor!