Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
You can document your life and share it without the pressure of posting yourself on your profile. You can be the eye through which people are able glance into your precious moments. It can be like your photo gallery that you wished you could show people without having to maintain a certain aesthetic on your feed. This is what I, as a social media user, resonated with and also found to be a novel concept in Poparazzi. This seems to me like the perfect fusion of Instagram and Pinterest.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
1. Design campaign and market it around the holidays - onboard content creators to create content for that, create a unique hashtags that can be shared on other social media platforms as well.
2. Collaborate with brands that are the go to choices for people during gift giving season and the holidays