A recipe post stands out to me when it feels personal and intentional. The creator’s voice matters most how they talk should feel natural, like they’re cooking with you, not at you. Text on screen is just as important: it should be clear, well-timed, and guide the viewer without overwhelming them. And finally, the recipe choice itself has to make sense something craveable, realistic, or trending that instantly makes you think, “I could actually make this.” When those three things line up, the post feels authentic and keeps me watching.

As someone who genuinely loves to cook, I’d create engaging content by making it feel real, relatable, and fast-paced. I’d open with a hook like, “If you’re anything like me, you love to cook but hate juggling a million recipes,” then jump straight into a quick cooking moment chopping, stirring, plating while showing how Clove fits naturally into my routine. I’d highlight everyday wins: saving a recipe from TikTok in seconds, letting Clove turn it into a meal plan, and auto generating a grocery list. Keeping videos around 15 seconds with on-screen text, cozy kitchen visuals, and simple hacks makes them scroll-stopping, while comments and follow-ups turn each post into a conversation instead of just an ad.

As I'm still new to content creation I'm creating more videos than photos because i think videos catch viewers attention more than a photo slide will