I would want to focus on Speckles/ Fazit for All. Finding niche running groups (ie; Queer Run Club LA, Skid Row Running Club, Achilles Los Angeles) spread the Fazit Beauty love to them.

A self-explanatory one is a pop-up speckle studio, but through a backpack only.

No booth, no large build-out, just surprising festival goers.

Another great option would be to motivate people through a "Speckle Swap" challenge. Give one person speckles, and one to give to another festival goer to spread the love.

Pitch 1: Pat McGrath Labs A collaboration with Pat McGrath Labs would elevate Fazit into the world of editorial artistry without losing the brand’s playful DNA. Pat’s signature couture textures, foils, metallics, and chromatics could translate beautifully into a limited-edition speckle kit designed for cheek and temple looks that sit comfortably on runways, red carpets, and TikTok alike. The partnership would expand Fazit’s reach into a more premium beauty audience while still leaning into the brand’s innovative patch format. This direction plays to my experience building partnerships that bridge creativity, culture, and impact-driven storytelling.

Pitch 2: World Wildlife Fund (WWF) A sustainability-focused collaboration with WWF would give Fazit a powerful avenue to connect beauty with purpose. A limited-edition “Earth Speckle Edit”, created with environmentally mindful materials and packaging, could spotlight conservation work in a way that feels joyful, accessible, and true to Fazit’s aesthetic. The environmental tie-in meets rising consumer demand for responsible beauty and offers a fresh narrative beyond traditional celebrity collabs. I’ve led partnerships and events that merge creative expression with sustainability goals, and I see a clear opportunity for Fazit to take a leadership role in this space.

Another option is Xochitl Gomez. She is really popular right now in the social media/ TikTok space, but she is known for DWTS and for playing America Chavez in the MCU.