While on campus, word of mouth is extremely important. Wearing the shoes as much as I can and sharing the benefits of them (style, versatility, comfort, etc.).

I’d start by really understanding the brand, what it stands for, the story behind it, and the kind of community it’s trying to build. From there, I’d look for authentic ways to connect that with my own network and environment on campus. I think the best partnerships happen when it feels natural, so I’d focus on integrating the brand into spaces where people are already paying attention, whether that’s through events, social content, or just everyday visibility. I’d also pay attention to what people respond to and keep the brand updated on what’s working so the partnership can grow in a way that actually resonates with students.

I would first of all make sure I am trying the drink and like it, so I can be honest about my thoughts. Also, I love the idea that we should not feel guilty about indulgence and this product is true to that. It is tasty and good for you and would hope to show that to consumers.