Ciao Pappy
Content Strategist
In a few sentences, what current food trends do you think Ciao Pappy marinara sauces could jump on?
A big food trend happening right now is dipping vegetables and sausage in cottage cheese and mustard. There is one creator who started this trend named Tiffany. She always says exactly what she's eating (ex: she would say "sausage dipped in cottage cheese and mustard" as she dips it). People have gone on to use clips of her saying this while they dip French fries in ketchup or similar less healthy foods in a way to be funny. I think it would be funny to use that audio while showing mozzarella sticks being dipped in Ciao Pappy marinara sauce.
Ciao Pappy
Content Strategist
In a few sentences, how would you approach the launch of a new flavor through social media and email marketing?
In this case, I would tap in to Italian culture. I would make sure to use platforms like TikTok and Instagram Reels to push out this content. On TikTok, Italian culture is portrayed in a fun, light-hearted way. I would create content that would be in alignment with the culture while creating it in a way that would resonate with a large audience.