As a current marketing specialist for a local café, I have done extensive research on social media trends within the coffee industry and would be able to apply it towards this role. I have been following influencers from several different industries and I am always looking for ways to apply the trends that I see to whatever work I am creating. It is extremely important for my content to be interactive with the customers, have aesthetic visuals, and align with the company's values. Coffee enthusiasts look for authentic content that makes them feel engaged and a part of a community. Given that I have an eye for creative design, I would be able to apply my past marketing experiences on campus with my love for coffee to create visually appealing content for Groovy Coffee.