I engage an audience on TikTok by keeping things real and relatable. I like to hook people in the first few seconds with honesty or humor, talk to the camera like I’m chatting with a friend, and share my real experiences instead of polished ads. I also try to interact with my audience by replying to comments, asking questions, and seeing what they respond to, which helps the connection feel genuine.

As a college student, going out and drinking is a big part of social life, which creates a lot of natural opportunities to promote Toast Gummies in a relatable way. I would focus on content that feels real and fun while showing how Toast fits into a night-out routine, such as:

Talking about how hangovers hit harder senior year and being more mindful of my body

GRWM or pregame content where I’m making a cocktail and taking a gummy before heading out

Filming a “cheers the gummies” moment with friends before going out

Doing an honest next-morning check-in comparing how I feel to nights I didn’t take Toast

Showing Toast as a must-have in my bag in case a spur of the moment occasion.

I am chronically online so I would love to bring my creativity and trend forecasting to the Toast Team!

https://www.tiktok.com/@paigelorbiecki/video/7584216427754687775?is_from_webapp=1&sender_device=pc&web_id=7463179254369650219

https://www.tiktok.com/@paigelorbiecki/video/7582622917893180703?is_from_webapp=1&sender_device=pc&web_id=7463179254369650219

https://www.tiktok.com/@paigelorbiecki/video/7572188340301139231?is_from_webapp=1&sender_device=pc&web_id=7463179254369650219