The first week of December is all of the college Christmas parties and its my birthday so its my personally my favorite week of the semester.

I find TikTok and Instagram to be the most effective platforms for beauty content. TikTok allows me to create short, engaging videos that showcase products in action, share tips, and reach a wide, trend-driven audience quickly. Instagram is great for visually appealing content, like tutorials, product close-ups, and reels, and it allows me to build a more curated aesthetic while engaging directly with followers through stories and comments. Together, they let me combine entertainment and education to connect authentically with my audience.

I would capture authentic moments by showing the chaos of finals week, like rushing between classes, late-night study sessions, or grabbing coffee on the go. I would highlight how Sacheu fits seamlessly into a busy lifestyle, showing candid shots of the makeup holding up through these hectic moments, such as close-ups of eyeshadow after hours of studying or a quick mirror check between classes. Keeping the footage natural and unscripted shows how the product performs in real life and makes it feel trustworthy and relatable to viewers.