“Laundry Reset Station” Pop-Up Set up a small branded table  • Offer grab-and-go essentials (detergent pods, dryer sheets, lint rollers) with Bounty branding • Add a QR code to enter a giveaway (free laundry supplies for a month or gift cards) • Create a quick photo/video moment like “Laundry Day, Upgraded” for students to post on TikTok/IG

Another Idea

“New Apartment Reset” Move-In Series I’d create a video centered around moving into my new apartment and stocking my home with essential cleaning products, highlighting Bounty as a must-have household staple. The content would show a real-life move in reset unpacking, organizing, and preparing my space for everyday living. The video would include: A cleaning & stocking haul featuring Bounty as a go-to essential

I’m actively involved in NCNW and The Collegiate 100 on campus. Both organizations focus on leadership, service, and building strong student communities. Through these groups, I regularly participate in campus events and connect with a wide range of students. As college students, keeping household essentials stocked is such a win, especially when balancing school, work, and social life. Being involved in organizations centered around responsibility and community makes it easy to introduce practical, everyday products like Bounty that students truly value and rely on.

To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on consistent visibility and meaningful interaction. I would host monthly pop-ups in high-traffic areas where students can sample the tea, learn about the brand, and associate it with calm, elevated moments during their busy days. I’d also organize interactive giveaways and collaborate with student organizations to sponsor campus events positioning Saint James as the go-to drink that “has the event covered.” Whether it’s study sessions, wellness events, meetings, or social gatherings, students would begin to associate Saint James with community, connection, and quality. By showing up consistently through pop-ups, giveaways, and event sponsorships, Saint James Tea would become a familiar, trusted, and loved presence on campus.