I had an internship with The Fashion Archives where we worked in a lab and organized, delegated, and cleaned thousands of shoes from 1800-2000s. I have marketing and research experience from internships in Mind4Youth and as a marketing coordinator.

Some of the most disruptive beauty products today are those blending science, technology, and multifunctional performance to meet increasingly educated consumer expectations. At the same time, waterless and concentrated formats are disrupting packaging norms, delivering sustainability with higher potency. Overall, the biggest disruptors are products that feel functionally smarter, more personalized, and more results-driven than anything before.

You can boost retail product visibility with limited resources by focusing on high-impact, low-cost tactics such as adding simple shelf talkers, wobblers, or small educational cards that quickly explain what the product does and why it matters, while keeping your packaging and visuals bold and easy to understand. Building strong relationships with retail staff is crucial, so provide them with micro samples, a one-page cheat sheet, and small incentives to encourage hands-on familiarity and recommendations. Use QR codes on packaging or shelf signs to offer quick access to demo videos, reviews, or product benefits, creating a premium feel without expensive displays. Create simple, shareable UGC for retailers to use in their social posts and newsletters, and invite local micro-influencers to film in-store visits in exchange for product or store credit, driving organic awareness. Low-cost retailer co-promos like “staff favorite” stickers, mini GWP bundles, or “new arrival” tags can meaningfully increase pickup, while occasional endcap requests during slow retail periods may get you free premium placement. Finally, encourage customers to participate by inserting a card that asks them to tag photos of your product in-store for monthly giveaways, turning them into micro-ambassadors and increasing visibility without spending on ads.