A college holiday moment I’m excited for is baking with my roommates right before we all go home for break. It’s always chaotic in the best way — we blast holiday music, make way too many cookies, and laugh at how none of us can measure anything correctly. It feels like the perfect mix of stress relief and celebration after finals, and it’s one of those small moments that makes college really special.

I find that TikTok and Instagram are the most effective platforms for beauty content because they reach people in completely different but equally valuable ways. TikTok is unmatched for discovery since short, fast paced videos and honest reactions perform really well and can go viral even without a big following. It’s the best place to show real results, quick transitions, GRWMs, and product tests. Instagram is stronger for aesthetics and community. I can share polished photos, longer reviews, and Stories that feel more personal and interactive. Together, both platforms let me balance authenticity with visual appeal, reach new audiences, and build trust through consistent, relatable beauty content.

I would capture authentic moments that showcase long lasting makeup during finals week by filming real parts of my day instead of staged content. I would start with a quick clip of me and my roommates getting ready before heading to the library, then cut to candid moments throughout the day like studying, grabbing coffee, walking to class, and late night review sessions. I’d include close ups of how the makeup actually holds up after hours of stress, sweating, and running around campus. Finals week is chaotic, so showing the makeup still looking fresh after a full day of studying makes the content relatable and believable. The combination of real campus moments, natural reactions, and those “I cannot believe my makeup still looks good right now” clips creates authenticity that viewers trust.