To introduce Skinny Mixes to my community, I would focus on integrating the brand into fun, wellness-driven, and social events that naturally align with student life. One idea is to collaborate with campus fitness organizations or wellness groups, such as CHAARG or university yoga classes, to host a “Skinny Mixes Hydration Station.” At these events, attendees could enjoy low-calorie mocktails, flavored waters, or post-workout protein coffee made with Skinny Mixes. It would create a positive association between the brand and feeling good—while giving students a chance to taste the products in a health-conscious setting. Another opportunity would be to host a “Brunch & Study Break” pop-up during high-stress weeks like midterms or finals. Students could stop by to make their own Skinny Lattes, zero-sugar mimosas, or sweet coffee creations, turning a stressful time into a small self-care moment. This kind of activation would be highly Instagrammable, encouraging word-of-mouth and organic social sharing. Lastly, I’d team up with student-led organizations like Her Campus, Women in Business, or fashion and lifestyle clubs to co-host themed events like “Sip & Style” or “Mocktail Networking Nights.” These events would promote empowerment and connection while giving Skinny Mixes a strong lifestyle and community tie-in. Overall, my goal would be to make the brand feel approachable, fun, and essential to students’ everyday routines.

I did a brand partnership with Odele Beauty, Poppi, and Benefit Cosmetics.

To promote Skinny Mixes in my community, I would leverage social media by creating fun, aesthetic, and relatable content that highlights how the products fit into everyday student life. I’d film short-form videos like “What I Drink in a Day” or “Healthy Coffee Hack” using Skinny Mixes, and pair them with trending audios to boost visibility. I'd also create recipe reels—like low-calorie lattes, mocktails, or dessert-inspired drinks—and share them across Instagram, TikTok, and even local Facebook groups. Collaborating with micro-influencers on campus and encouraging user-generated content through giveaways or “duet this recipe” challenges would help build buzz and community engagement organically.Ask ChatGPT