Current food trends that Cio Pappy Marinara could jump on is doing a collaboration with well - known pasta brand to help gain traction to your brand and get people excited about the sauce. Another food trend that could be jumped on is collaborating with an influencer who's personal brand involves food. By doing that, their followers would be inclined to buy the product because the influencer enjoys it.

Personally, I would approach the launch of a new flavor through social media marketing by having teasers videos in short form content. By having teaser videos in short form, it will cause followers to wonder what the flavor is and will get excited for the new launch. Also, sending PR packages to influencers who have a food background or band could help gain traction of the launch. Regarding email marketing, I would send out 3 emails a week for a couple weeks leading up to the launch. Having a catchy email headline would also help grab attention to people to open the email.

Brands are not catering their content to their target audience. Also, it is common for brands to not stay on top of trends and or their content is displaying older trends.