I’d creatively showcase a new beauty product by focusing on the mood, aesthetic, and feeling the product creates rather than making the content feel overly scripted or like a traditional ad. My style leans more cinematic and visually driven, so I enjoy using lighting, transitions, coordinated styling, close-up detail shots, and atmosphere to make products feel immersive and memorable within short-form content. For beauty and fragrance content specifically, I like creating visually cohesive concepts where the outfit, environment, music, and editing all match the product’s vibe. I also enjoy incorporating subtle storytelling and transformation-style visuals to make the content feel engaging and organic to platforms like TikTok and Instagram Reels while still clearly highlighting the product itself.

I attend Georgia State University.

Georgia State’s campus energy is extremely diverse and personality-driven, so I’d lean into that by making the content feel loud, humorous, and community-centered instead of polished or overly traditional. Because GSU is located directly in downtown Atlanta, there’s a very expressive and creative culture around fashion, music, athletics, and personal style that fits naturally with a bold product like ECO STYLE Extreme. For the “College Roll Call,” I’d make it feel like an open challenge to the GSU community — encouraging other students to outdo the hairstyle or show their own version of “extreme hold.” The goal would be to make the content feel interactive and representative of the school’s energetic, expressive atmosphere rather than just a standard product ad.