Literally, everything. I started journaling during my junior year in college. I haven't stopped since. It's extremely therapeutic and cathartic for me. It's also a huge part of my self care and wellness journey. Last year, I wrote a post about keeping a journal in case you want to read more: https://www.alittlelouder.co/alittlesmarter/midweek-musings-keeping-a-journal

Launching a new app on a college campus involves several deliberate steps from determining campus fit, creating relationships with influential voices on campus, to crafting an intentional campus launch strategy. I worked with Geneva, a new chat app for groups and clubs, to launch across six campuses in the United States. Starting from scratch, I was responsible for ideating strategy, implementing the program, and managing community once launched. The three major steps simplified include (1) Assess campuses that would be a right fit. Which campuses will most resonate with the brand ethos? Which campuses will likely use the product most? (2) Define the ideal college partner. Having individuals on college campuses who use, love, and advocate for the product is a successful step to launching on campus. Building relationships with them and having them play a role in the launch process is crucial. (3) Craft an intentional launch program tailored for each campus. Which events are most relevant to host on each campus? Which clubs / organizations should we partner with? How can we raise brand awareness effectively yet authentically?