To create viral content on TikTok that drives traffic and conversions for multiple consumer apps, I’d start by deeply understanding each app’s target audience—what they care about, what trends they’re engaging with, and what problems the app solves for them. Then, I’d create short-form content that hooks viewers in the first 3 seconds, blends entertainment with subtle value, and includes a clear call to action." "For example, I’d use formats like ‘day in the life,’ ‘things I wish I knew sooner,’ or ‘hot takes’ that naturally tie into the app’s use case. I’d also test multiple content pillars per app—like tutorials, challenges, or reactions—and track which performs best. To boost visibility, I’d collaborate with micro-creators, use trending sounds, and optimize for the For You Page with smart captioning and hashtags. Lastly, I’d use analytics to double down on high-converting formats and iterate fast

What excites me most about this opportunity is the chance to be part of something multidimensional, authentic, and purpose-driven. Your brand beautifully blends fitness, fashion, content, and community in a way that empowers and inspires—especially for young women of color like myself. I’m passionate about storytelling and helping build brands that reflect real voices and values, so the idea of supporting both the creative and strategic sides of your work genuinely energizes me. Whether it’s curating content, planning community engagement, or helping streamline your vision behind the scenes, I see this as a chance to grow with a brand that aligns with everything I believe in.

I have hands-on experience with content creation and editing across multiple platforms, including social media, academic writing, promotional materials, and video content. My skills include writing engaging copy, editing for clarity and tone, and tailoring content to specific audiences. As a brand ambassador for YikYak, I created daily posts that aligned with brand voice and drove student engagement. I’ve also written and edited professional emails, event descriptions, and digital flyers as part of my roles in student organizations like MPI and POIZ. Additionally, I’ve edited academic papers for peers, ensuring grammar, structure, and message cohesion were on point. I use tools like Canva, Grammarly, and CapCut to support my work and maintain quality standards.