1.Rare Beauty: Rare uses Reels and Stories to highlight real people, real routines, and mission‑driven content (e.g., inclusivity), which resonates strongly with audiences.2.Ouai: Instagram isn’t just about product shots—Ouai uses the platform to create a relatable world around its haircare line.3.Fenty Beauty (and Fenty Hair): It’s not just celebrity power—Fenty consistently collaborates with diverse creators, which builds broader community reach.

For 2026, I’d recommend a mix of macro influencers with broad reach and authentic creators with engaged niche audiences who are proven to move beauty products.

1.James Charles – One of the largest beauty creators globally, with massive followings on TikTok, Instagram, and YouTube.

2.Mikayla Nogueira – Highly trusted by beauty lovers for her honest reviews and relatable personality.

3.Alix Earle – Known for the “Alix Earle Effect,” her product features often cause sell‑outs.

4.Emira D’Splain – A creative beauty content creator with strong credibility and aesthetic influence.

5.Daus Mendoza – A bold, expressive beauty and makeup creator with millions of followers.

I’d use three TikTok trends: 1) Before-and-after transformations to showcase results, 2) Quick tutorials or hacks to educate users, and 3) User-generated challenges or duets to encourage engagement and social proof.