Very comfortable—I’ve done both. I created content on TikTok that led to people reaching out to me directly, and I turned that into real-world interactions by planning and leading city tours for clients. That experience made me confident both behind the camera and face-to-face, especially in reading people, adapting quickly, and creating a good overall experience.

I’d focus on making the product feel like part of a lifestyle instead of just a drink—placing it in real, relatable moments where people would actually want it. The content should be simple and visual: quick hooks, clear scenes, and a strong payoff so people instantly get the vibe without needing explanation. I’d test different styles—like social moments, aesthetic shots, and quick transformations—and double down on what people engage with most, so it’s not just content that looks good, but content that actually performs.

1.Beach-focused lifestyle — sand, ocean, and relaxed coastal vibes. 2. Warm, sun-faded tones. 3.Candid social moments — friends, casual, social connections. 4. Subtle product placement — integrated naturally into the scene. 5. Surf/skate influence — boards, streetwear, laid-back energy.