I’ve worked with a variety of wellness and lifestyle brands, creating content around supplements, hydration, skincare, personal care, and healthy habits. As someone who regularly shares routines, self-care content, fitness, and wellness-focused lifestyle content, I enjoy creating videos that make products feel like a natural part of everyday life rather than a traditional advertisement.

I focus on combining strong visuals, storytelling, and a clear hook in the first few seconds. For lifestyle and wellness brands especially, I like creating content that feels aspirational but still authentic by showing how the product naturally fits into a real routine rather than feeling like an ad. My goal is always to make viewers stop scrolling, stay engaged, and picture themselves using the product.

A few brands are Danessa Myricks, Medicube, Naturium, and Eadem. I think they are doing really good because they pride themselves in user generated content which breaks that barrier and makes regular people want to use the products as well.