I would approach building a content plan for Deep Blue by focusing on three key pillars, brand storytelling, community engagement, and impact-driven education. For brand storytelling, I would highlight not just the clothing but the mission behind it, showcasing the journey of each product, from ethically sourced cotton to plastic-free packaging to the pounds of ocean plastic removed with every order. For community engagement, I would create campaigns that encourage customers to be part of the movement, such as user-generated content with hashtags like #WearDeepBlue, monthly impact updates, and features that spotlight members of the Deep Blue community who are making sustainable choices. Finally, for education, I would build shareable and informative content like short reels, carousels, or infographics on topics such as microplastics, conscious consumerism, and the environmental impact of fast fashion. Ultimately, my goal would be to make Deep Blue’s content as intentional and impactful as the mission it represents, creating a balance between aspirational fashion and meaningful change.

I have extensive experience creating content for social media marketing, focusing on both growth and engagement. In my recent roles, I successfully increased social media following by nearly 70%, enhancing visibility and audience interaction across multiple platforms. I developed content calendars and marketing strategies tailored to specific events and organizational goals, ensuring consistent and impactful messaging. My work includes creating graphics, videos, and copy that promoted large-scale events such as, Frontier Fiesta, and Comicpalooza, collectively reaching audiences of more than 20,000 people. Beyond content creation, I designed interactive posts like polls, Q&As, and giveaways to foster meaningful engagement and build long-term community connections. I also monitored analytics to track performance and optimize strategies, allowing me to continually refine campaigns for greater reach and effectiveness.

https://drive.google.com/drive/folders/1tMZCeEWlXGfXNvpIiJ4fvGKutzpiQRe-?usp=sharing