I would create engaging content that combines fitness and humor by starting with a strong understanding of audience behavior and platform trends, then building creative that feels native, relatable, and entertaining. In my past social media roles, I have focused on identifying what formats and tones resonate most with specific audiences and adapting trends in a way that maintains brand credibility. For Man Cereal, this would mean using relatable gym culture moments such as creatine jokes, bulking versus cutting humor, post workout habits. This approach reflects the same strategy I have used to create educational, relatable content that increased engagement, shares, and follower growth across previous accounts I have managed.

A concept could focus on gym debates, which are highly engaging and comment-driven. Gym members could be asked questions like “Is cereal before the gym valid or unhinged?” or “Is creatine every day necessary?” Their mixed responses create natural humor and encourage viewers to jump into the comments to share their stance. Man Cereal is then positioned as part of the debate rather than a hard sell, helping establish the brand as part of gym culture rather than talking at it.

The primary target customer for Man Cereal is fitness focused men between the ages of 18 and 35 who regularly go to the gym, are familiar with supplements like creatine. This audience values products that are functional, honest, and aligned with gym culture rather than overly polished or traditional marketing. Based on my experience growing social platforms and building online communities, the most effective way to reach this audience is through short form video content that feels organic to the platform rather than like an advertisement. TikTok would be the main growth channel, supported by Instagram Reels. While creating instagram feed posts that allows the product to be easily integrated into a daily routine.