I’ve worked with event partners such as Xfinity, Vitamin Water, Redbull, Coke, to co-create social media campaigns that drove engagement. I managed outreach, coordinated collaborations, and ensured that creators and organizations felt aligned with the brand’s vision. For example at the University of Houston, I partnered with content creators to produce event coverage that increased engagement by over 40%.

I would develop a structured outreach system that combines automation with personalization. For example, using a tracking sheet to log outreach, responses, and follow-ups ensures no one falls through the cracks, while still leaving room to personalize each message with a reference to the creator’s content. This balance of efficiency and authenticity helps scale outreach while keeping it genuine.

I stay calm and listen actively to understand and validate the customer’s concerns, then work with them to find a solution making sure the customer feels heard while ensuring to keep their experience positive. If needed, I involve the right team members to ensure the issue is fully resolved.