Interview Questions
Retro
Influencer Marketing Lead

Do you have any experience in negotiation? If not, how would you negotiate down a creator's fee?
If I needed to negotiate a creator's fee, I’d focus on highlighting mutual benefits. I’d emphasize long-term collaboration, cross-promotion opportunities, and potential bonuses for strong performance. I’d also compare market rates and suggest a fair budget while ensuring the creator feels valued.
Retro
Influencer Marketing Lead

What do you look for in a creator who has potential for viral content but isn't yet widely discovered?
I look for a creator with a unique style, strong engagement, and consistency in posting. They should have a fresh perspective, high-quality content, and the ability to connect with their audience authentically. A strong niche focus and adaptability to trends are also key indicators of viral potential.
Retro
Influencer Marketing Lead

If I gave you $2000 to create viral content, how would decide which creators to collab with? (the more detail the better)
I’d choose creators based on engagement rate, content style, and audience alignment. I’d prioritize micro-influencers with high interaction over big names, ensuring authenticity and better ROI. The budget would be split among a few creators across TikTok, Instagram Reels, and YouTube Shorts for maximum reach.