BUNKY is fun, bold, and doesn’t take itself too seriously, just like me. I love how it turns a simple snack into a vibe, and I know how to create content that’s playful, relatable, and makes people want in. I get your tone, and I can bring it to life in a way that feels fresh and scroll-stopping.

I think it comes down to storytelling and relatability. Instead of focusing on what people “should” be doing, I show how a healthy or functional product fits naturally into real life, without guilt, pressure, or perfection.

It’s about making it feel like a choice you’re excited to make, not a chore. Aspirational content doesn’t mean flawless or out of reach, it means inspiring. So I focus on good vibes, feel-good routines, and showing the benefits rather than the rules. Whether it’s a quick snack between meetings or a cozy movie-night treat, I like to position functional products as part of moments people actually enjoy, not just wellness goals they’re trying to meet.

Also, aesthetic matters a lot. If it looks good, feels fun, and has a personality, people are way more likely to want it in their lives.

Brands like Poppi, Chamberlain Coffee, and Duolingo really get social media right.

Poppi does a great job blending bold visuals with wellness messaging, and they make their product feel like a lifestyle choice, not just a drink. Chamberlain Coffee feels super personal and community-focused, which creates a strong emotional connection with their audience. And Duolingo, of course, uses humor and trend-savvy content to stay constantly relevant.

For BUNKY, there's a lot of opportunity to build that same kind of brand love. Popcorn is fun, nostalgic, and shareable, so BUNKY can really lean into that. I think BUNKY could take notes from these brands by creating content that feels personal, playful, and visually distinct. Whether it’s behind-the-scenes flavor drops, collabs with foodies, or lighthearted memes around snack culture, the goal should be to make BUNKY not just a snack, but a vibe people want to be part of.