I wouldn’t say I spend days scrolling, but I do carve out some daily time to check TikTok and Instagram, not just for fun, but to study what’s trending, how people are engaging, and what formats are catching on. Usually, i spend an hour or two spread out across the day. It keeps me plugged into the culture without getting lost in the scroll.

For Viggle, I’d focus on fun, shareable content that makes people curious and want to try it themselves. For example, remixing trending TikTok dances or memes with unexpected avatars (imagine SpongeBob doing the Naruto run), or doing “expectation vs reality” skits where Viggle smooths out my awkward dance attempt. I’d also add pop culture mashups, like Mario doing Ronaldo’s celebration, and motion guessing games where followers try to guess the source of an animation before the reveal. To keep it interactive, I’d run weekly community challenges, “turn any walk cycle into a superhero landing”, and encourage duets or collabs. The goal is to keep it funny, surprising, and easy to engage with.

I stay up-to-date with trends by actively following industry news and trusted social media platforms. I also join online communities, attend webinars, and take short courses when needed. Beyond just consuming information, I pay attention to how audiences are engaging with new ideas and tools, so I can adapt and apply the right trends in a way that adds value rather than just following hype.