I would focus on making Cocomelt feel like an inside joke students want to be part of. With no budget, attention and participation matter more than polish.I would start with organic TikTok and Instagram content filmed on campus using trends, humor, and student routines. Short videos like “asking students to rate Cocomelt based on vibes,” “Cocomelt fits different campus personalities,” or “this is what Cocomelt would wear on campus” create curiosity without feeling like an ad.At the same time, I would activate word of mouth by tapping into well connected students and student org leaders and encouraging them to talk about Cocomelt in a casual way, whether that is posting, reposting, or starting conversations. I would also use interactive tactics like polls, comment prompts, and story takeovers to make students feel involved.The goal would be to make Cocomelt show up everywhere in small ways for one week so students start asking, “What is that?” and talking about it on their own.

I have experience working with ambassador style programs through student leadership, nonprofit involvement, and social media marketing. I have helped recruit and support engaged students, set clear expectations, and encourage them to represent an organization in an authentic way.I have also worked with creators and student led accounts by giving content direction and strategy while allowing them to keep their own voice. These experiences taught me that strong ambassador programs work best when people feel trusted, motivated, and genuinely connected to the brand or mission.

I would start by understanding how students actually consume content, not how brands think they do. Content goes viral when it feels native, fast, and honest. I would lean into short form video that feels unpolished but intentional, using humor, trends, and real student voices instead of overproduced ads.I would focus on relatability first. Shared stress, routines, inside jokes, and everyday moments that students instantly recognize. I would build content around participation, things like challenges, polls, remixes, and comment driven ideas so students feel like part of the content, not just viewers.Timing and platform matter. I would post when students are already scrolling, late nights, study breaks, and weekends, and adapt content to each platform instead of reposting the same thing everywhere. Most importantly, I would test constantly. Viral content is rarely planned perfectly, it comes from paying attention to what resonates, doubling down on what works, and staying flexible enough to move fast when a moment hits.