I would ensure Saint James Tea becomes a recognizable and loved brand on campus through consistent and intentional visibility. I would regularly post Saint James content on my personal social media as well as organization social media platforms and encourage members to repost share and engage using the proper tags. This creates repeated exposure and helps the brand feel familiar and trusted within the campus community. I would also incorporate Saint James into organization events meetings and social gatherings so students naturally associate the brand with fun community and connection. By combining consistent social media presence peer to peer promotion and real life campus experiences Saint James would become a go to and well loved brand at UT Austin.

I would encourage people to purchase Saint James from both Amazon and local stores by consistently showcasing the product across Instagram and TikTok in ways that feel organic and relatable. I would create engaging content showing Saint James in everyday moments whether that is grabbing it from a local storefront a campus store or enjoying it with friends. Highlighting the actual store locations through photos and videos of the storefronts would make it easy for followers to know exactly where to buy it nearby. On Instagram I would share lifestyle photos and stories featuring Saint James with friends to emphasize the social and fun aspect of the brand while tagging local retailers and linking Amazon for convenient online purchases. On TikTok I would post short form videos like day in the life content campus runs or friend hangouts that naturally incorporate Saint James along with captions and clear call to actions directing viewers to shop on Amazon or pick it up in stores. By combining real campus settings peer influence and easy purchasing options I would make Saint James feel accessible desirable and simple to buy both online and locally.

I would creatively introduce Saint James to the UT Austin campus by integrating it into spaces where connection, empowerment, and community already thrive. I am a member of Texas Lonestars, a spirit organization rooted in the pillars of sisterhood, spirit, and service. I would love to host a Saint James ponsored sisterhood event where young women can come together, build meaningful connections, and enjoy Saint James Iced Tea in a relaxed and welcoming environment. It would be a fun, memorable way to associate the brand with community and genuine moments on campus. Additionally, I serve as the Social Chair for Women in Sports & Entertainment. In this role, I would introduce Saint James through “Fun Sips with Saint James” during a LinkedIn or professional development workshop designed for young women aspiring to break into the sports industry. Incorporating the drink into these events would create an engaging, elevated atmosphere while positioning Saint James as a brand that supports ambition, creativity, and women pursuing their goals.