Each month, I would share Vita Coco both on campus and on social media in an authentic, student-athlete way. On social, I’d create Instagram Reels, TikToks, and Stories showing my daily life as a competitive runner and nutrition student-training days, travel to races on different campuses, recovery routines, and hydration with Vita Coco. Because I’m part of a running group and regularly compete at different universities, I’m constantly around other track and field athletes, which makes the content very natural and relatable. On campus, I’d activate Vita Coco through my running group and the broader track and field community by sharing it around workouts and competitions. As a Resident Assistant, I also organize events for students, so I’d incorporate Vita Coco into wellness events

My favorite Vita Coco product is Vita Coco Pure Coconut Water. I incorporate it into my daily routine mainly around my training sessions, I drink it post-run or after workouts as a natural way to rehydrate and replenish electrolytes. As a competitive long-distance runner and a nutrition student, I really value its clean ingredient list, natural potassium content, and the fact that it supports hydration without added sugars. It’s also my go-to drink on hot days or while traveling, when staying properly hydrated is especially important.

I would bring ColourPop directly into everyday student life, hosting fun “grab a swatch” pop-ups in residence halls, quick eyeshadow testing stations before campus events, and themed makeup mini-makeovers inspired by ColourPop collabs like Star Wars. As a Resident Assistant and student-athlete, I have unique access to diverse student groups, which allows me to organize beauty break events such as “Game Day Glam,” “Study Break Sparkle,” or “Makeup & Matcha” sessions where students can try products, take photos, and feel confident. Off campus, I would collaborate with local cafés, boutiques, and student creators to host community-based glam moments, encouraging social sharing through QR codes offering exclusive discounts and hashtag challenges.