Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus the majority of my resources on developing a strong social media presence and creating a reliable and passionate team of brand ambassadors. College students love to follow the latest trends and will do anything for a free t-shirt, so using social media and brand ambassadors you can create unique pop up events around campus and promote in a way directly curated for Gen-Z.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
Definitely a pop up event on college campuses. As I mentioned, college students love going to cool, free events, so this would be the perfect opportunity to educate students on Poparazzi.