A product I sold that got more engagement than usual was for a shoe company. What surprised me was how well it connected when I tied it back to an iconic character known for her shopping addiction—Carrie Bradshaw. That reference resonated not only with people who loved the show, but it also helped me reach the right audience and drove both link taps and sales. On top of that, the company ended up using the photos and videos from the shoot, which was such a fun and rewarding experience.

I’ve sold a few items online, and visuals are always a big focus for me. I enjoy finding aesthetics and sounds that feel cohesive with the product I’m selling. For example, one item that recently gained traction was from my partnership with a hand sanitizer company. I decided to use a popular trend at the time—the narrator trend—to promote it. In the video, I highlighted key points like cleanliness, the variety of scents, and the fact that it was TSA-approved. From that experience, I learned how important it is to start with a strong hook and to include multiple angles and shots. Using close-ups, wide shots, and side views really made the content more dynamic, and I’ve realized that the more detailed the visuals, the better the final result.

My video creation process usually starts with finding ways to connect a brand or product to my personal experiences. For example, when I create try-on videos—especially with pants—I like to highlight the challenge of finding clothes that fit my long legs since I’m 5’9. I also enjoy incorporating seasonal pieces to keep the content fresh and relevant. Another big part of my process is making a mood board. It helps me map out the tone, style, and overall inspiration for what I’m advertising or creating, so the final video feels both authentic and visually cohesive.