Because I’ve worked with numerous brands in the past, I have lots of ideas for audience engagement. One of my favorite tried and true methods would be setting up outside of the student rec center and catching people after games and workouts. Another group I love to work with is the Corps of Cadets, our large ROTC presence on campus. Offering a “post PT” pick me up Barebell station outside of their dining hall in the early morning would be a great way to showcase the brand and engage the group. In addition, the Kinesiology building is a fantastic spot for grabbing hungry students and faculty who are already interested in the benefits of hitting their protein. Finally, by working closely with the Aggie Powerlifting team and Social Media, I would engage teammates and friends to try the brand and shoot content with it while they practice. As a bonus, every Spring, we host the “Aggie Showdown” Powerlifting meet, which is a great sampling opportunity, as lifters outside of our team also come to campus to perform.

As a longtime lover of Barebells, I know I would bring authenticity and passion to the Campus Ambassador Role. I even remember when Creamy Crisp was a limited edition Holiday flavor! With my background in Powerlifting and Kinesiology, as well as my experience working with brands such as Gatorade and Legendary Foods, I believe I would spread the Barebells love to the right audience in the best way possible. Texas A&M is one of the largest Campuses in the United States, and I believe the campaign would excel in College Station. With three separate student recreation centers, a large intramural league, and over 1200 student clubs (like TAMU bodybuilding), our campus is the perfect place for Barebells to grow! Being a senior, I know my way around campus, am connected to a variety of student leaders aside from myself, and would be honored to be a part of the Barebells team.

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