I work as a social media marketer for VidOps, where I run the company LinkedIn, Facebook, and Instagram. During my time in this position, I have increased posting frequency from once a month to daily posting. I am able to track social media analytics through Agorapulse, which makes it clear which kinds of posts and what themes receive the best engagement with our target audience. To me, success looks like a consistently engaged audience, which occurs when a channel posts consistent, high-quality content. This is what I am aiming for with my social media marketing strategy at VidOps.