The first avenue I would utilize to engage and source new creators through monitoring various social media platforms, such as Instagram and TikTok, by keeping up to date with the relevant hashtags and creators on the rise. Another way to help discover new creators for the platform would be to become active in online communities in relevant industries and content people actively engage in and enjoy. For instance, joining and monitoring online communities about various topics such as fashion, fitness, lifestyle, etc. Lastly, a great way to find new content creators would be connecting with individuals at educational centers, such as universities, to discover new talent depending on the relevant field to expand upon. One way to help boost discovery would be through contests or content creation events to see a multitude of individuals who have already started a path of content creators.