She/Her/Hers
Olivia
I'm double majoring in Mathematical Methods in the Social Sciences (MMSS) and Economics, along with a minor in Data Science, and I'm passionate about music and consumer retail.
I'm double majoring in Mathematical Methods in the Social Sciences (MMSS) and Economics, along with a minor in Data Science, and I'm passionate about music and consumer retail.
Endorsements
Top Earner
About Me
Northwestern University
Class of 2023
Evanston, IL, USA
Interests
E-retail
Consumer goods
Consumer behavior
Interview Questions
Passion Tree
Content Creator Committee
Please provide a direct link to your IG and TikTok page.
https://www.instagram.com/ollivialee?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr https://www.tiktok.com/@nutallergy88?_t=8ivr5hkMK5L&_r=1
Yahoo
Content Strategist
What do you think most brands are doing wrong in regards to their content strategy?
A lot of brands use trending TikTok sounds that don't apply to the company, and it comes across as artificial. Gen Z dislikes pandering and we're highly sensitive to what feels like overly corporate marketing.
Kinship
Community Lead
Share a time when you've been able to mobilize a group of people around a product, service, or cause you feel passionate about?
Last spring I helped plan and implement Dillo Day 2022, the largest student-run music festival in the nation! We had artists from Sean Kingston to Dominic Fike, and it was so gratifying bringing 12,000 Northwestern students, faculty, alums, and guests an awesome music festival.