To me, a recipe post stands out when it successfully balances aesthetic "crave-ability" with high-speed utility. In a feed full of content, a post wins when it hits three specific notes:First, it needs a "Pattern Interrupt" hook. I love posts that start with the finished, mouth-watering result—like a close-up of a steaming, golden-brown pastry from my recent international baking projects—paired with a text overlay that addresses a specific pain point. For Clove, that might look like: "Stop gatekeeping recipes you’ll never find again," followed immediately by the solution: the Clove app saving that exact dish in one tap.Second, I’m drawn to sensory storytelling. I lean into high-quality audio (ASMR) and "raw" visuals—the sound of a knife through a crusty loaf of bread or the vibrant colors of fresh ingredients in natural light. These "honest" shots build trust faster than overly polished studio footage. I love when a creator narrates their own "international twist," sharing a personal story from their travels that makes the recipe feel like an exclusive discovery rather than just another tutorial.Finally, the post must have "Save-worthy" value. A stand-out recipe doesn't just show the what; it shows the how through smart transitions and text overlays that make the process look effortless. By highlighting how Clove handles the "mental load" of grocery listing and meal planning, I can turn a 15-second video into a resource that viewers feel compelled to save and revisit. For me, a great post is one that leaves the viewer thinking, "I could actually do that tonight."

For Clove, they are looking for high-volume, high-energy content that solves a problem. Since this role includes mentorship from a high-level Head of Marketing, you want to show that you are coachable, data-driven, and already have a unique "flavor" (your international baking/cooking).Here is a response that perfectly blends your FSU life, your study abroad experience, and the "viral" mindset they want:To create engaging cooking content for Clove, I focus on the "Aha!" moment—the specific point where a viewer realizes a cooking hack or a smart app feature just made their life ten times easier. As a Marketing and HR student who is constantly on the move, my strategy is to combine high-speed, aesthetic visuals with high-value utility.Because I studied abroad in Italy, I love creating content around "Global Cooking Hacks"—showing how to recreate authentic, international flavors in a busy college kitchen. My content would leverage the "Student of the World" aesthetic, using Clove as the "secret weapon" that organizes my international recipes and turns them into a seamless grocery list. I’d use "hook-driven" storytelling, starting videos with lines like, "How I eat like I'm still in Florence on a Tallahassee budget," followed by a fast-paced demo of the Clove app’s AI saving a recipe from a social feed.I am also a firm believer in the "Real-Life Stress Test." Between intramural sports and my work at the College of Communication, I don't have time for complicated meal prep. I would create "Daily Reset" GRWM-style cooking videos: 15-second clips showing how I use Clove to plan my week in under 2 minutes. By focusing on "Low Effort, High Aesthetic" results, I can speak directly to the busy, health-conscious Gen Z audience. I am ready to use the algorithm-warming techniques and 1:1 mentorship to iterate my way to viral content, turning my passion for international baking into a growth engine for Clove.

Yes, done.