To ensure Saint James Tea becomes a recognizable and loved brand on campus, I would focus on consistency, visibility and community connection. First, I’d make the brand feel woven into everyday student life by showing up where students already are — study sessions, club meetings, fitness classes and campus events — positioning Saint James Tea as a go-to drink for both productivity and downtime. On social media, I’d create a recognizable content style with recurring series like “Saint James Study Break,” “What’s in Your Tote?” or “Fueling the Walk to Class,” so students begin to associate the brand with specific moments in their routine. Featuring real students, athletes and campus creatives would help build authenticity and trust while encouraging organic word-of-mouth. Offline, I’d prioritize sampling and visibility through pop-ups, tabling and collaborations with student organizations. Partnering with wellness clubs, media organizations and Greek life for branded events or giveaways would help Saint James Tea feel embedded in campus culture rather than advertised at students. Limited-edition campus flavors, merch or reusable cups would add excitement and exclusivity. Most importantly, I’d listen to student feedback — flavors, packaging and messaging — and adapt quickly. By balancing strong branding, consistent storytelling and genuine student involvement, Saint James Tea would become more than just a drink on campus; it would become part of students’ daily routine and identity.

I would encourage people to purchase Saint James from both Amazon and local stores by creating a campaign that blends convenience with community. On social media, I’d position Saint James as a lifestyle item tied to self-reflection, routines and personal growth, using short-form content like TikToks and Instagram Reels that show how it fits naturally into everyday student life — on desks, in dorm rooms or as a meaningful gift. To support Amazon purchases, I’d share swipe-able links and highlight ease and accessibility, using captions that emphasize “one-click convenience” for students with busy schedules. For local stores, I’d spotlight small businesses through in-store visits, tagged posts, and mini features, encouraging followers to shop in person and support the surrounding community. Limited-time challenges like “Find Saint James locally” or giveaways that require visiting a store would help drive foot traffic while keeping engagement high. I’d also use storytelling to bridge both options — encouraging followers to choose what works best for them while reinforcing that each purchase supports a larger mission. By combining authentic content, clear calls to action and community-focused storytelling, I’d make purchasing Saint James feel intentional, accessible and shareable across platforms.

I would introduce Saint James to the campus community as a symbol of movement, curiosity, and finding direction during a time of transition. College is full of moments where students are figuring out who they are and where they’re headed, so I’d frame Saint James around the idea of the journey rather than belief. Through campus walks, storytelling events, or creative activations that invite students to reflect on their own paths, Saint James would feel less like a historical figure and more like a shared point of connection for growth and exploration. On campus, I’m involved in VALLEY Magazine, where I serve as Beauty and Health Section Editor, Ed2010 as Secretary, and the Social Science Research Institute communications team. I’ve also held multiple PR and marketing internships both on and off campus. Being part of these organizations has allowed me to build community through storytelling, events, and creative collaboration — skills I’d use to introduce Saint James in a way that feels relevant and inclusive to all students.