Olivia
Hello, I am Olivia Latour, and I recently graduated Cum Laude from Sacred Heart University with a Bachelor of Science in Marketing and a minor in Digital Marketing!
About Me
Sacred Heart University
Marketing, digital marketing
Class of 2024
Stony Brook, NY, USA
Interview Questions
the ness
Social Media Intern/Community Engagement Specialist
Tell us about a social media campaign you have worked on from start to finish. What was your role in the campaign, how did you measure its success, and what metrics did you use to analyze its performance? How did you adjust your strategy based on these metrics?
A social campaign I worked on was Alo Swim. This was a brand extension for Alo Yoga. My campaign goals were to increase brand awareness, drive traffic to the website, and enhance brand image.
the ness
Social Media Intern/Community Engagement Specialist
Describe a time when you successfully engaged with a social media community or built an online following. How do you ensure that your interactions maintain the brand’s voice and encourage a two-way exchange with followers?
During my time managing social media for Orangetheory Fitness Shelton, I successfully engaged the community and grew our following by over 100 in 3 months. I understood the brand's voice and messaging through style guides and internal discussions.
the ness
Social Media Intern/Community Engagement Specialist
Can you provide examples of social media content you have created in the past, particularly for Instagram or TikTok? How do you stay updated with the latest social media trends, and how have you incorporated these trends into your content?
Yes! Here is my portfolio: https://oliviaglatourportfolio.my.canva.site/creativeportfolio
I prioritize staying active on major social media platforms like Instagram and TikTok to get a real-time feel for trends.