In the past, I have made a campaign for Lululemon through Forage, a college simulation website that provides certification for what you are taught. Through this, I researched the company's goals and ways to gain more conversation within the Lululemon community. I also make content for my sorority Gamma Phi Beta. I create instagram stories and TikTok's that demonstrate our sisterhood and speak to girls to showcase what we truly represent.

I recent video concept that I have seen on social media that I believe would be a good fit for Daybird is the before and after transformation, and how to use the products in a Day in the Life. These trends feel youthful and I believe that when consumers are shown through real people how much the products can make a difference in their lives, they trust the brand and want to invest in it as well.

I stay updated on the latest social media trends by paying attention to what’s popular and what people are engaging with, like seeing how brands use current trends or styles to connect with their audience. I try to understand why certain content works and then bring those ideas into my own content in a way that feels authentic. Right now, some of my favorite accounts to follow are Complex, EP Jewels, celebrities like Hailey Bieber, whose company is growing exponentially, Buzzfeed, and Glossier, because they’re experimenting with new formats and give me inspiration for content that really speaks to people.