I stay creative and on trend with digital content as I am constantly scrolling. I take a mental note of trends that successfully go viral and what draws people into each piece of content. I aim to be relatable to the viewers, as it brings in more people to like, comment, and share with their peers.

I have never created content for social media brands; however, I did create content for the Gauth Study App, where I produced videos promoting the app. Throughout this process, I was able to navigate trends and learn what types of videos work. It would be a fantastic opportunity to work with a beauty or lifestyle brand, as it is something I am passionate about. Over the summer, I created fashion content at a Celine event in Sag Harbor, NY, where I took images of the event and provided them to my boss so she could use them to showcase the event timeline and location.

When I hit a creative block, I find that working with others and going through several drafts really helps. Showing rough cuts or storyboards to people provides me with new feedback and ideas that I might not have considered. Staying open to change lets me turn challenges into opportunities, whether I’m in production or editing. Additionally, when I'm unsure about what to post, I delve deeply into trends and what typically goes viral. All of my techniques allow me to create the best content for my targeted audience.