I prefer Instagram and TikTok as the platforms for product promotion as they have a very wide reach but also allow for a diverse portfolio of content styles and mediums. You can grow and show your personality AND interact with followers in a genuine way.

To create content that stands out for a retail brand, I start with story over product. People don’t connect with items on a shelf, they connect with how those items fit into their lives. That means showing the product in real moments, real routines, and real emotions, not just polished shots. I focus on understanding the brand’s audience first. What they care about, how they shop, and what makes them stop scrolling. From there, I mix personality-driven content, education, and visual consistency so the brand feels recognizable but never repetitive. The content that performs best feels effortless but intentional: authentic voices, clear value, and a point of view that makes the brand feel more like a person than a storefront.

I would suggest a feature that allows you to make detailed manual edits to work alongside the AI creation platform in crafting the response.

I would also suggest a feature that allows you to upload inspiration photos and make notes that can be uploaded and utilized in future versions of the response to not only build memory but also make the response as close to the imagined as possible.