I would love to see Saint James sold at Market 101 so students at my university can purchase. I would also love to see Saint James sold at just any local supermarket, 7-11 or CVS in either of my areas because that’s where I often go to grab a quick drink.

To spread brand awareness I would partner with student groups that have both strong social media engagement and plenty active memberships. I am going to be rushing a sorority (Greek Life) so I would also have my sorority sponsor/partner with brand as well.

If I had unlimited Saint James product, along with access to assets such as coolers, merch and a small budget…I would use those materials in order to create a pop-up on campus. I would create this during a busy time like during a sporting event so that my fellow students would have the opportunity to recharge and be refreshed while also being able to look at the others things the pop-up has to offer. I would promote the event though social media and other clubs and organizations at my school in order to make sure many people show up. I would also do a little giveaway to make it more exciting and intriguing so more people attend.