yes!

I stay current by actively studying patterns on Instagram and TikTok. This is by saving sounds, formats, and creator behaviors and pairing that with performance insights. I focus on understanding why trends work so I can adapt to them

Influencers are so powerful in the way that they’re built on trust and relatability. When marketing is done well, it doesn’t feel like an ad, it feels like a recommendation from someone you actually listen to. As a strategist, I love figuring out how to match the right creator, platform, and moment so the content feels natural instead of forced. I’m also drawn to how measurable social media is. You can test creative quickly, learn what resonates, and scale what works. That feedback loop keeps the work exciting and makes creativity more impactful