💦 1. Play with Relatable College Humor Make hydration the punchline of everyday college chaos: “POV: You remembered your water bottle but forgot your laptop 💀” “When you realize coffee doesn’t count as hydration 😭💧” “That moment when your Stanley becomes your emotional support system 🫡” ➡ Use trending TikTok sounds or meme formats to keep it culturally current. ⚡ 2. Make Hydration a Personality Trait Create recurring phrases or mini-series that turn drinking electrolytes into an identity: “Hot Girls Hydrate” or “Main Character Energy = Electrolytes” “Stay Salty (but hydrated)” Post memes like “My toxic trait is thinking one sip of water fixes everything.” ➡ Add bold text overlays, fast cuts, and emoji energy for extra punch. 🎥 3. High-Energy Visuals Keep content visually upbeat: Bright colors, motion graphics, and fast-paced editing. Slow-mo splash shots, people chugging electrolytes after practice, or dancing with their bottles. Add energetic lo-fi or EDM beats that match your “refreshing boost” brand feel.

1. Peer-to-Peer Influencer Strategy Use real students as ambassadors — athletes, fitness enthusiasts, or people involved in clubs and Greek life. Give them sample packs to post on their Instagram Stories or TikToks (before/after practice, library study sessions, etc.).

1. Use Real-Life Contexts Show hydration in action — during soccer practice, studying for exams, or traveling. For example: “What’s in my game-day backpack?” (feature your water bottle + electrolytes) “POV: You remembered to hydrate before your 8 a.m. class 💪”

2. Add Relatable Humor & Trends Use trending TikTok sounds or college memes to connect hydration to everyday moments:

A skit about choosing between coffee #3 or finally drinking water

3. Visual Aesthetic + Branding Brand a “Hydration Check” series with cute visuals or motion text overlays