I think influencers love products that they personally love. Keeping them engaged with bespoke products means there is always something new for them to promote, and they can adjust their marketing/offerings to their audience. This makes it easier to find multiple niche audiences because the products can be customized to specific people, interests, and tastes.

Depending on the resources provided from either Cloyes or the influencer themselves, I would see what type of. short form content performs the best and what the best target audience is based on likes, purchases, and engagement. Affiliate links are an easy way to see who is bringing the product to the right audience. I would also use successful existing product campaigns to help form Cloyes Ventures strategies for engagement purposes. Lastly, I would form deep relationships with each influencer we worked with to ensure they are connecting with the product and messaging we want to send.

I would use social media apps - mainly instagram and TikTok and immerse myself in the algorithm of golf content creators. I would find those who have promoted other products in the golf space and see if they are available to promote more adjacent products. Additionally, I would look for smaller influencers looking to get their feet off the ground in the golf and athletics space that might have more availability and willingness to work with a startup for mutually beneficial marketing purposes.