I would hand out flyers around heavily populated quads, study areas, and food hubs where students from all grades reside daily.

To encourage students to try Uber and Uber Eats, I believe it is best to lead with student incentives such as personalized offers and promotions that best cater to a student’s busy schedule. College students are constantly on the go, whether they are at a late-night study session, attending an on-campus event, or getting ready to hang out with friends. To support a student's commitments, Uber could include a promotion called "Lock-In Week," where campus ambassadors walk around busy hubs on campus and advertise this eye-catching promotion. This package could include "first ride on us" promos, Uber Eats group order discounts, referral code bonuses, etc., to places that students frequently eat at based on user data. However, students would only have access to this unless they download the app, which would encourage app usage!

I would host a sampling station/question pop-up activity to receive free products on campus and see if any local pilates studios would be interested in collaborating to have an event there for a day, and include a "touch-up" bar after some classes for people to try products.