Anchor creators (high reach, brand-safe): VicBlends (barber/grooming, chair-side transformations), Jesse James West (fitness/lifestyle), Ryan Trahan & Airrack (mainstream PG-13 challenge content), Deestroying (sports). Mid-tier cohorts (cost-efficient, high ER): Barber/Grooming: A-ROD the Barber, 360Jeezy. Fitness: Noel Deyzel, Alex Eubank. Men’s style/grooming education: Teachingmensfashion (Jose Zúñiga), alpha m. (Aaron Marino). Gaming/streams (male demo, retail-friendly): Ludwig, SypherPK. Fragrance reviewers (conversion on “smell good”): Cuba Know (CUBAKNOW), The Perfume Guy. Scale with micro/NIL: 200–300 “Walmart/HEB/Kroger Finds” TikTok creators in Texas & Southeast + NIL college athletes (football, wrestling, track) for regional pushes; whitelist top 10% via Spark Ads to retail geo-radii.

Yes. Brand launch (Adechi): Ran a micro-influencer seeding program with campus creators, built briefs and shot lists, and tracked performance via unique codes/UTMs. Repurposed UGC into Reels/TikTok/Stories and whitelisted top posts. UGC campaigns: Designed a short-form content system (3 hooks × 2 edits per SKU), tested captions/thumbnail frames, and iterated weekly based on saves, shares, and CTR. Pop-ups/affiliates: Set up QR/discount code attribution with a lightweight Sheets dashboard, coordinated co-marketing with local vendors, and turned best performers into ongoing partners. Tools: Canva, CapCut/Premiere, Notion, Google Sheets, Linktree, Shopify discounts/analytics, Later/Hootsuite. Focus: clear briefs, fast A/B testing, authentic UGC, and measurable outcomes (sell-through, CPA, repeat views).

no