To generate daily content effectively, I use a three-pronged approach:

​Content Batching: Instead of creating content daily, I dedicate specific blocks of time to create a large volume of content at once. I identify core topics, brainstorm ideas for several weeks, and then create all the videos, captions, and graphics in bulk. This eliminates daily stress and ensures consistency.

​Repurposing: I avoid starting from scratch every day by turning existing content into new formats. For example, a single blog post can be broken down into multiple social media posts, or a podcast episode can be used to create short video clips. This maximizes the value of every piece of content.

​Audience & Trend Listening: I stay relevant by actively listening to my audience and monitoring trends. I use comments and questions from my followers as a direct source for new content ideas. I also keep an eye on industry news and viral trends to create timely, engaging content.

​This systematic approach ensures a consistent flow of high-quality content without the burnout of daily creation.

An effective TikTok strategy hinges on three key principles: mastering the algorithm, being authentic, and building a community.

First, you must understand the algorithm. This means prioritizing a strong hook in the first few seconds of a video to capture attention and strategically using trending sounds and hashtags to increase visibility.

Second, the content must be authentic. TikTok rewards genuine, unpolished content. My approach would be to humanize the brand by showcasing "day in the life" videos and behind-the-scenes glimpses, empowering employees to share their own stories, which builds trust and relatability.

Finally, you must build a community, not just an audience. This involves actively engaging with followers in the comments and launching branded challenges to encourage user-generated content, turning followers into active participants.

This three-pronged approach shows a comprehensive understanding of the platform, positioning the company not just as a content creator, but as a community builder.