I’d focus on content that highlights Jams as a fun, nostalgic yet modern twist on the classic PB&J — especially emphasizing its convenience as a ready-to-eat sandwich. Creative ideas could include quick lifestyle content like “on-the-go snack moments” (study sessions, road trips, gym bags, late-night cravings), playful taste-test reactions, or pairing Jams with different drinks or sides to create mini snack experiences. I’d also lean into nostalgia with throwback lunchbox themes while showing how Jams fits adult lifestyles today, plus lighthearted content like PB&J debates, flavor preference polls, or relatable humor about busy schedules and comfort snacks. Seasonal or situational posts — back-to-school, finals week, travel snacks, or workday breaks — could help position Jams as a convenient staple while keeping the content engaging, fun, and highly shareable.

Yes, I’ve had experience helping manage Discord communities, primarily in a support and engagement role. I helped keep conversations organized, welcomed new members, answered questions when possible, and encouraged positive, respectful interaction within the server. I also paid attention to community feedback, helped flag issues to moderators when needed, and contributed to keeping discussions active through conversation prompts or helpful resources. Overall, I focused on fostering an inclusive, engaging environment where members felt comfortable participating.

Yes, I do have an active Reddit account. I mainly use it to stay informed on food trends, cultural discussions, and student lifestyle topics, but I also participate by commenting when I can add something meaningful — whether that’s sharing a personal perspective, asking thoughtful questions, or contributing to conversations about food, health, and convenience products. I try to engage respectfully and authentically, focusing on discussion rather than promotion, because I know Reddit communities value transparency and genuine interaction. This approach helps me understand what people actually care about and how brands can connect with them in a natural way.