I stay updated by frequently using social media platforms in my free time and consuming the content. I am on TikTok and IG Reels to absorb the content being pushed and see what the algorithm likes and what it doesn't. I am able to see what the new trends are and how they are changing.

Depending on how many creators are needed for content, I would continue to seek out and message more. I would not let the lack of responses deter me from reaching out. If the current niche I am looking at isn't providing what I thought it would, then I would try an adjacent niche. Maybe leaning into nutrition influencers instead of fitness, etc.

With the two that do reply, I would continue with the next steps on what exactly we need from them.

I would start by looking for creators who frequently mention high-protein snacks/meals in their videos. This is likely to be creators who focus on maintaining a healthy lifestyle or even gym/fitness influencers. I would look for creators who have a good following, but aren't "famous" because micro-influencers provide a sense of realness that can be missed with large creators. Sticking in the fitness and nutrition niche would be beneficial, and I believe I would be able to find creators that fit the brand image and that have a following that would be influenced by the content.