It really depends on the type of video. For something short like a reel or TikTok, it usually takes me about 2 to 4 hours from start to finish — that includes planning, shooting, and editing. If it’s something more detailed or longer, it could take a full day or more. I try not to rush it; I just make sure the content feels right and delivers the message clearly.

I keep up with social media trends by staying active on platforms like TikTok, Instagram, and X, and paying attention to what creators and audiences are engaging with. I also follow a few trend pages and newsletters that highlight what’s gaining traction. Once I spot a trend that fits my content style or audience, I find a way to make it my own—whether it’s using a trending audio, format, or topic—and then tailor it to stay authentic to my brand.